People [Cubed]

It makes the claim that knowing and understanding your audience is one of the most important ways to effectively communicate. I definitely agree because without understanding your audience you don't know how to speak with them or how to get across your points. You may give them all the information that they need but if they don't understand what you are saying or if you do it in a way that is not pleasing to them, it will not get through. Values, emotions, expertise, ethics, and personalities all influence the way a message is interpreted, and that is the most important thing in communication. In systems analysis, I actually have done personas work before and I think they can be at times quite helpful in understanding how a system is being used.