I have never thought about levels of an audience, but it seems to make logical sense. For documents that are used for important purposes, many different types of people will be using it and therefor will have to be geared towards each of them in a certain way. I also find cultural analysis very interesting, so the part that focused on an audiences cultural background was fairly intriguing. Of this the most interesting part was how Eastern and Western societies styles seem to directly oppose each other. With Japanese societies preferring a collaborative and open message, while Western societies prefer a direct and focused message.
Chapter 5:
I liked the strategies for outlining portion because it is something I do often before I write anything extensive. I always list general topics and subject that will be outlined before attempting to organize them just like they had stated. One odd point I found was the "avoid excessive subtopics" section. It makes obvious sense to require more than one subtopic in order to make a new sub-level. I have found that when I do complex outlines though, excessive is very relative and I found the need to make far many sub-levels than I could nearly understand. In that situation, I would love to know what they would propose.
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